Understanding Offer Import from IBM Campaign into IBM MarketingOperations

Follow the link below to understand the motivation and technical details about this feature.

Dev Works - Offer Import from IBM Campaign into IBM Mktg Operations

Usage of Loaders in Unica EMM

1) Unica FlowChart Optimization :
 Below is a group on Linked In discussing various problem points/approached/solutions to get around EMM products.

http://www.linkedin.com/groups/UAC-Flowchart-Optimization-4212344.S.212428870

2) IBM Unica Marketing Platform : Administrator's Guide
Page 300 talks about each Loader command in detail.
http://covalentmarketing.com/wp-content/uploads/2014/01/IBM-Unica-Marketing-Platform-Admin-Guide.pdf

3) A document from Smarter Commerce explaining how Database Loaders work in Unica EMM.
Look at pages 21,22 and 23 of the above pdf.
https://www-950.ibm.com/events/wwe/grp/grp004.nsf/vLookupPDFs/How_to_build_high_performance_flowcharts_faster_FINAL/$file/How_to_build_high_performance_flowcharts_faster_FINAL.pdf

4) Dev Work Questions :
a) Using a Loader for Netezza
https://www.ibm.com/developerworks/community/forums/html/topic?id=5a04b8b0-0b3d-4537-b7d8-20994be48db3&ps=25


 5) Marketing Automation : Silver Pop
http://www.silverpop.com/Home.html